[Special Interview] AYANA Hospitality, Michi Sonoda Executive Assistant Manager

기사승인 2023.07.21  13:08:47


- Improved customer satisfaction, including the newly opened AYANA Segara Bali

▲ AYANA Hospitality, Michi Sonoda Executive Assistant Manager

What is the core competitive edge of AYANA that you would like to introduce to customers?

AYANA Estate Bali offers a seamless blend of luxurious accommodations, natural beauty, personalized service, and exclusive amenities, providing customers with an unparalleled and unforgettable retreat experience.

With exquisite luxury accommodations, AYANA Estate Bali features luxurious villas, suites and rooms that spread across four award-winning hotels: AYANA Villas Bali, AYANA Resort Bali, the newly opened AYANA Segara Bali and the family-resort RIMBA by AYANA Bali. Each accommodation is meticulously designed and equipped with modern amenities, ensuring a lavish and relaxing stay for guests.

Situated on a breathtaking cliffside overlooking the Indian Ocean, the 90-hectare AYANA Estate Bali boasts an exceptional location with stunning panoramic views. Guests can indulge in the beauty of the natural surroundings and enjoy the serenity and tranquillity that the oceanfront setting offers, all while provided by an intimate and private retreat for guests, ensuring a sense of seclusion and exclusivity.

The estate offers a wide array of world-class amenities and facilities. Guests of AYANA Estate Bali have privileged access to the renowned facilities. This includes the iconic Rock Bar and 25 other dining areas with dishes prepared by talented chefs using locally sourced ingredients and innovative techniques, secluded white-sand beach, world-class AYANA Spa, golf course, and numerous other recreational options, this range of activities and experiences without ever having to leave the property.

AYANA Estate Bali offers a range of facilities and amenities that cater to various types of guests, ensuring a memorable and restful stay for everyone. Whether you're a family seeking a fun-filled getaway, honeymoon couples desiring a romantic retreat, or a group of friends looking for a fantastic vacation, AYANA Estate Bali has something to offer.

▲ AYANA Segara Bali

Please let me know if you have any new facilities to introduce in AYANA.

AYANA is dedicated to continuous innovation in order to offer the best experience for our guests. We are excited to introduce the elevated version of AYANA Farm, which integrates an educational platform to learn about Balinese farming culture, a sustainable farm-to-table dining experience, and unique farm-to-spa and farm-to-bar guest experiences. This immersive offering allows guests to learn about traditional farming practices, pick fresh ingredients for their meals, and enjoy spa treatments and handcrafted cocktails that showcase the farm's bounty. AYANA Farm exemplifies our commitment to providing exceptional experiences that honor local culture, promote sustainability, and create lasting memories.

At the end of this year, we are thrilled to unveil Museum Saka, a remarkable 5,000sqm space dedicated to showcasing the vibrant richness of Balinese culture to our esteemed guests. Inspired by the Balinese Day of Silence, the museum provides a serene and meditative environment where visitors can immerse themselves in the essence of Balinese traditions. With carefully curated exhibits and displays, Museum Saka offers a unique opportunity to learn about the profound depths of Balinese culture while fostering a sense of tranquillity and contemplation.


Please introduce any new services or programs prepared in the face of the endemic.

We have introduced several new services and programs in response to the pandemic. One notable addition is our guest application, designed to enhance the guest experience and provide easy access to all hotel information. Through the application, guests can access important details about the resort, such as facilities, dining options, spa services, and activities. They can also use the chat system within the application to receive immediate responses to basic questions. The chat system supports multiple languages, allowing guests to communicate in their preferred language for a more personalized experience.

This application not only provides convenience but also promotes safety by reducing direct contact and the need for physical brochures or informational materials. Guests can access everything they need through their own devices, making it a seamless and efficient way to navigate the resort and stay informed about available services.

▲ AYANA Resort Bali

If you are also engaged in tourism content and affiliated business in Local, please introduce it.

In addition to our focus on the resort experience, we are also engaged in tourism content and affiliated businesses in the local community. One of our notable collaborations is with the Green School in Ubud. We have partnered with them to create a summer camp program at AYANA Resort Bali, offering a unique and educational experience for children.

The summer camp at AYANA combines the beauty of nature with learning opportunities, providing a holistic experience for young minds. The program incorporates various activities such as environmental exploration, cultural immersion, arts and crafts, and team-building exercises. Children can learn about sustainability, eco-friendly practices, and the local Balinese culture through engaging and interactive sessions.

By collaborating with the Green School, we aim to support local initiatives and promote environmental awareness. The summer camp program not only offers a fun-filled experience for children but also contributes to their personal growth and understanding of the importance of sustainability.


What is the AYANA preparing for potential S.Korean customers.

The South Korean market holds great significance for AYANA, particularly for those seeking a romantic getaway to Bali. We take pride in offering a range of romantic dining options at breathtaking locations such as KISIK Pier and Rock Bar, allowing couples to create unforgettable memories against the backdrop of stunning vistas. For a more intimate experience, guests can enjoy a romantic dinner in the comfort of their private villa. Additionally, for those seeking adventure, we provide seamless transfers to our sister property in Labuan Bajo, AYANA Komodo Waecicu Beach. This offers a new and exciting experience, perfect for those looking to embark on an extraordinary journey.

▲ AYANA Komodo

What do you think is the identity of AYANA?

The Balinese principle of Tri Hita Karana is a guiding philosophy of AYANA estate that encompasses the belief that harmony and balance must be maintained among three key elements: human beings, nature, and the divine. This principle has been incorporated into the resort's operations, striving to create harmony and balance between our guests (human beings), the natural environment (nature), and spiritual beliefs or practices (the divine). By embracing the principle of Tri HitaKarana, AYANA Resort seeks to create a holistic and sustainable experience for its guests while respecting the cultural and natural heritage of Bali.




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